We need some help.
We’re thinking very seriously about “going green” with the Open Lion—our newsletter. But we’re nervous.
The reasons to do it are clear. It’s environmentally friendly. It’s more economical, leaving us additional funding for classroom materials. It would be easier for you to send articles of interest to your teachers and colleagues. And times are changing; when we surveyed educators four years ago, 47% preferred paper-based; in a recent survey it was down to 30%.
So why not do it? Well, many of us like to take our favorite newsletters home and read them during downtime, perhaps at the dentist’s office. And some educators (4%) report that they are unlikely to read the Open Lion in digital form. We don’t want to lose them (or you).
The comment that hit home for me: “I’m 52. I prefer a paper bulletin. I get so many emails, it just gets lost in the shuffle and I delete.” Well, let me say this—I’m 54, and I know exactly how you feel. Right now, I’m carrying around our accountant’s newsletter—it always contains valuable information, and I want to spend quiet time with it. And last week I finished off three or four Jewish newspapers from around the country that I just don’t read online.
It’s hard to know what to do. The large majority of you—our friends and our customers—would at least accept the change, and many would welcome it. But a few disagree, and we don’t want to leave anyone behind.
So please, let me know what you think. Write to me at GreenLion@behrmanhouse.com, or call me at 800-221-2755. I want to hear from you.
Thanks.
David
